Last year, Colgate promoted their floss with a very
clever campaign. Check out the following images, and then read on:
Fascinating. After closer
examination, (in my case, MUCH further examination), we see that the images
have been significantly altered by Photoshop. In the top photo, the woman has a
few too many fingers on her left hand. In the middle photo, a seemingly
dismembered hand rests on the man's shoulder. In the bottom photo, the man is
missing an ear.
The point of this 2012 campaign is
to emphasize one simple point: when you have food stuck in your teeth, there's
a big chance that people are going to notice very little else.
Let's be honest: flossing is a far
cry from an enjoyable activity. Colgate understands this, but cannot avoid
addressing this vital practice of oral hygiene. They created advertisements
that are fun, playful and do a wonderful job of keeping an audience captivated.
I went to the dentist last week and
received a free roll of floss. It may not be Colgate brand, but I am certainly
going to put it to use.
