Animals are not my thing.
Don't get me wrong--I have a heart. I just have never had, nor wanted a pet. This week, a series of advertisements put out by the World Wildlife Fund caught my eye in a surprising way. World Wildlife Fund has been protecting the future of our nature for over 50 years. WWF's mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
Normally I would skip right over an advertisements talking about animals due to lack of interest, but their latest campaign really stood out to me:
The advertisements are simple, yet incredibly relevant and intense just through wording alone. Each of the advertisements uses a different word to describe the animal and scenario, including “horrifying”, “alarming”, “frightening”, and a few others.
Although I personally would be "horrified" [and probably lose my mind] if I saw a shark in the ocean, I completely understood the importance of the advertisement and WWF's reasoning behind it.
This also opened my eyes to how a particular advertisement about a Wildlife Organization can reach a completely different demographic. We all have the friends who cry at the Humane Society commercials, but I never expected myself to be doing research on the WWF; it's all because of this particular campaign.
Although I may not be adopting a kitten anytime soon, I can support a good cause.
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