Zappos.
What’s the first thing that came to your mind?
If you said “shoes”, then you were among the majority of all 15 people I polled. Zappos is currently redesigning its advertising campaigns, focusing on the tagline of, “more than just shoes”.
I think that this is an incredibly smart move on their behalf. By changing the face of their company and products in such a shocking and vibrant way, they are immediately increasing knowledge and awareness.
There has been some controversy surrounding the ads, deeming them “too inappropriate.” Personally, I think they are clever, funny, and eye-catching.
Zappos showed us that all it takes to change people’s knowledge about your brand is a change of clothes—or should I say, lack thereof?
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