"Combustible," is a new and amusing online video for the Global Climate Change Initiative. The short PSA depicts a loudmouth business man on a city street yelling into his cell about how global warming's a load of bunk. He seems confused as he bursts into flame and disintegrates into a smoldering pile of ash. The message: "Climate change doesn't need you to believe in it." The TV and Internet spot was created pro-bono by New York agency ‘Realm’.
I thought that this advertisement was very interesting, but I did not find it to be the most convincing of arguments. When I read the information underneath the YouTube video about how “it’s the global change deniers who have the loudest voices”, then began to understand the clip and campaign a little bit better.
If I were a part of this campaign, I would try to focus more on the facts of Global Warming versus trying to reach a younger demographic with the use of humor. The facts are truly undeniable, and I think that would be more hard-hitting as a PSA to play with emotions versus laughter.
Overall, I think Realm did a good job, especially for pro-bono work. Hopefully the campaign will get good face time on television and start to wake people up about the critical condition of our planet.
Global Warming is real.
It’s time to wake up and help save the Earth.
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