In a funny series of PSAs, the advertising agency Draftfcb promotes pet adoption in Chicago.
In these short TV spots, pets examine the eccentricities of their owners. A cat attempts to figure out why a woman is texting all day, a dog is amused at how bad his owner is at hide and seek, in addition to two other scenarios.
They're cute ads, playing to emotions for animal-lovers, yet interesting and rational in the sense that the dogs and cats are criticizing their owner’s “strange” ways.
This campaign is extremely different than any Humane Society commercial that I have ever seen, and I think that’s a huge strength with differentiation.
Pet owners: beware! You might not want to know what your pet is thinking about you after all!
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