FedEx has released a new TV spot, showing how easy it is to ship with their company from Canada to the US. Through portraying a goose in Canada sending a little hockey stick to a puppy in Florida, FedEx’s goal is to show viewers it’s “that easy” to ship through them.
The floor is painted to resemble the geography of Canada and the U.S. "We make less urgent shipping to the U.S. awesome," says the onscreen tagline. The simplicity of the tune in the background adds to the fascination of watching the complex domino structure fall. Dominoes have been used in ads before, but the idea of using FedEx boxes is fresh and new. I found myself laughing out loud at how creative it was, and it was definitely an effective campaign.
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