It seems that the Boy Scouts of America have taken their own spin on No-Shave November!
This new campaign, "Be one with the wild" was created by Ogilvy for the Atlanta-area Scouts. Although scouts are widely known for their camping and nature-related activities, these bearded boys definitely make the ad-viewers stare.
Between their glassy stares and Rip Van Winkle-worthy beards, I find this ad to be slightly frightening. On a positive note, the tagline, “Be one with the wild” is catchy; catchy is necessary for a group trying to up their numbers. Starting in 2005, Boy Scouts of America’s numbers fell by almost 2.5 million members. Hopefully this campaign will get them back on track.
To all the boys still saying "Scout’s honor": shave the beards.
November is a month for the men.
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