Get Up! is a LGBT advocacy group in Australia. In November, they released this touching commercial lobbying for marriage equality. In recent research conducted by The Third Way, a think tank in Washington D.C., it has been shown that suggested that a message of equality isn't as effective for those opposed to gay marriage as a message of commitment is. If this research continues to prove to be true, this commercial titled “It’s Time” may just get the point across. I hope it comes to American television stations, but with 3.5 million views on YouTube, it is becoming a viral sensation quickly.
The main point of the commercial comes into effect in the last 10 second “twist”. In the 1:56 clip, you follow a man in a relationship over the important moments of his and the relationship’s life— everything from going to an amusement park to being supportive after the death of a parent. There's nothing in the commercial that would lead you to believe their relationship is different from any other. The ending made me smile, and I thought that it was brilliant, inspirational, and incredibly effective.
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